Goal
To establish a distinctive and memorable specialty coffee brand in Shoreditch that stands out by offering a unique blend of the inviting warmth of a rural Lake District café and the creative energy and modern sensibility of Shoreditch.

Approach
I combined the cosy feel of a Lake District café with Shoreditch’s creative energy to create a unique identity. I developed a name that reflected slow living and the blend of nature and city life and designed a visual style that balanced warmth with modern creativity.