Eureka.
Eureka Popcorn fuels both body and mind, empowering health-conscious students. Like a kernel turning into something extraordinary, it’s the snack for groundbreaking ideas.
Client
Shillington Education.
Sector
Food & Beverage.
Role
Naming, Brand Strategy and Visual Identity.
Goal
To become the go-to brand for health-conscious individuals, combining the energy of innovation with the wholesome satisfaction of a nutritious snack. Inspired by the breakthrough moment of Thomas Edison, Eureka aims to empower individuals through the power of ideas, one kernel at a time.
Approach
I designed the foundational elements of the brand to reflect innovation and growth, developing a narrative framework that highlights its connection to creativity and discovery. This project gave me the opportunity to experiment with fun, playful elements and character design.
